ISTO.
Head of Design Men's Apparel
Led design, creative direction, visual merchandising and product development for ISTO., a premium sustainable menswear brand transparently made in Portugal with strong cross-gender appeal. Directed seasonal assortment, pricing and product positioning in partnership with merchandising and production, balancing brand expression, customer relevance and margin. The collection is sold internationally online, through eight stores across Portugal, Germany and the Netherlands, and at El Corte Inglés.
PREMIUM ITALIAN DENIM FROM CANDIANI
ISTO.’S ESSENTIAL AND RESPONSIBLY MADE IN PORTUGAL SILHOUETTES ATTRACTED A GROWING FEMALE CUSTOMER, DEMONSTRATING APPEAL BEYOND TRADITIONAL MENSWEAR.
PREMIUM ORGANIC COTTON AND LINEN RESPONSIBLY GROWN, WOVEN AND DYED ACROSS EUROPE.
THE WORLD'S FIRST TECHNICAL FABRIC MADE FROM ABACÁ BANANA PLANTS, GROWN WITHOUT IRRIGATION OR CHEMICALS. DEVELOPED WITH SWISS BRAND QWSTION AND CRAFTED BY LOCAL FARMERS AND SPECIALISTS ACROSS THE PHILIPPINES AND TAIWAN, WHERE TRADITION MEETS INNOVATION.
ACCESSORIES
THE MERINO ACTIVE PACK: FINEST ETHICALLY SOURCED MERINO WOOL. ULTRA-LIGHT. SOFT. NATURALLY BREATHABLE. SURPRISINGLY RESILIENT. BUILT TO LAST.
VISUAL MERCHANDISING: STORE MAPPING AND DISPLAY GUIDELINES DEVELOPED FOR CONSISTENCY ACROSS ISTO. LOCATIONS.
